Markets

Applications for Magazine and Online Publishers

Mehdiward has successfully implemented custom business applications in key magazine and online publishers like Time Out, IPC Media, Dennis Publishing and Market Intelligence.

Our applications can be tailored to meet the different needs of individual publishers.

Advertising sales management

Mehdiward‘s advertising sales management solution allows you to run an order book for each issue. It manages print and digital sales and can integrate with flat-planning and financial and accounting systems.

It has CRM functionality, mail and email merge capabilities and it allows you segment your prospect and customer base and run sales campaigns. It has comprehensive reporting facilities which report on the sales performance of individuals, teams and individual magazine issues or periods. It can also report on clients and agencies and compares performance against historical data.

Customer relationship management (CRM)

The mehdiward CRM solution allows you to manage the full sales process from initial enquiry through to conversion to a customer. CRM allows you to manage marketing campaigns, communicate with customers and prospects and produce extensive reports.

For publishers with a 100% Windows environment mehdiward provide implementation, customisation and training for Microsoft Dynamics CRM 4, a very powerful and highly customisable application which integrates tightly with Outlook and the rest of the Microsoft Office product line.

Web site content management

Mehdiward‘s Web CMS solutions provide a wide range of features including Web content and document authoring, Web site analytics, landing page management, memberships, subscriptions, personalisation, geomapping, Web alerts, social networking, wikis, blogging, polls and forums. We also provide CMS solutions for mobile devices and smart phones.

Database and multi-channel publishing

Mehdiward‘s database and multi-channel publishing solutions allow publishers to publish content to Quark Xpress, Adobe InDesign, Adobe Acrobat, XML and Web and mobile Internet platforms.

Our publishing experts will establish the optimal data architecture for your business processes. Whether it be minimising data input, improving data quality or avoiding data duplication, our experts will deliver.

Digital asset management (DAM)

Our browser-based digital asset management solution allows you to manage your digital assets online.

Mehdiward’s DAM solution organises rich media assets such as pictures, images, video and audio for storage, retrieval and distribution. It delivers centralisation, workflow optimisation, virtual collaboration and digital media management and distribution.

It allows you to protect and grow your brands, control the costs of creating and distributing rich media content, and maximise the return from your digital media assets.

For more information about any of Mehdiward‘s publishing applications please contact us today.

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